Maximizing Global-e's Pipeline
From Paid Media Audit to Growth Strategy
March 2026 paid media audit
A read of the Google and LinkedIn campaigns, matched back to the qualified pipeline in HubSpot.
There are discrepancies between what the ad platforms and HubSpot report as SQLs for March: the platforms count roughly 83, while HubSpot records 22. Throughout this analysis I've treated the HubSpot number as the source of truth, and closing that gap is itself one of the first things worth fixing.
What the data is showing
Three takeaways from the month. Click each to expand.
Where I'd focus next
Two areas where the data points to a clear next step. Click each to expand.
Knowing if it's working
I'd track SQL volume and SQL-rate per source in HubSpot as the primary signal, and spam-rate per channel as the early indicator that the front-door changes are biting. If those move in the right direction, the full-funnel metrics will follow.
© 2026 Dana Ephrat. All rights reserved.